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Peugeot 208
Peugeot 208
Textured Paint DM pack
Project overview
Client required innovative finish to DM pack promoting a new textured car paint
We produced and mailed 50,000 packs pioneering the use of a textured spot UV varnish
A “sandpaper” type finish was applied to car images in the brochure and on the envelope
Precise registration of UV varnish was critical to concept